![]() ![]() Yet most companies focus their innovation efforts on developing new offerings or achieving operational efficiencies-gains competitors quickly copy. ![]() And by revolutionizing brand management, Procter & Gamble created a product portfolio that scores $1 billion in sales annually. By perfecting the industrial research laboratory, for example, General Electric won more patents than any other U.S. Breakthroughs in your company’s management processes-such as creation of intellectual property, brand building, talent development-deliver potent competitive advantages. ![]()
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